Integrity, Diligence, Justice
Integrity signifies a pure and sincere mind, genuine intent, and unwavering honesty towards oneself and others. It encompasses being truthful, keeping one's word, punctuality in all circumstances, steadfastness, probity, and transparency in one's profession and life. It means not exploiting or harming others, not seeking personal gain from the suffering of others, and not employing cunning or deceit in any action. It involves not taking advantage of legal or professional loopholes for personal benefit, not being swayed by bribes or rewards, upholding professional ethics, maintaining an unblemished record, and being accepted and trusted by others and society at large. Graduates of the university will be individuals of value, prioritizing spiritual values over material possessions, and will be invaluable human resources possessing highly desirable qualities for organizations, communities, society, and the nation, performing duties willingly and possessing admirable attributes of high-quality institutions and organizations.
Diligence refers to perseverance, endurance, industry, and persistent effort. It involves a determined and resolute commitment to any undertaking, without succumbing to obstacles. It includes the courage to think, act, and take calculated risks, to initiate new things based on principles and reasoning, and to possess self-confidence. It encompasses an eagerness to seek and acquire professional knowledge and advancement, continuous and relentless self-development to keep pace with global changes and new sciences, and a positive attitude towards hard work, prioritizing collective success over personal gain. It also includes possessing skills, expertise, genuine knowledge, and practical ability in one's professional field, fully utilizing one's potential for maximum benefit in performing duties willingly and possessing admirable attributes of high-quality institutions and organizations.
Justice denotes uprightness, fairness, and impartiality. It signifies having a mindful disposition, not clinging solely to one's own opinions and beliefs, maintaining neutrality, listening to others' viewpoints, and making judgments using intellect and critical thinking with diverse perspectives. It involves an open mind, not favoring one's own group, possessing leadership qualities, critical analysis skills in seeking pathways for life and professional practice, and upholding righteousness.
North-Chiangmai University manages teaching and learning, academic services, research, and the preservation of arts and culture, adhering to integrity, diligence, and justice. It is committed to serving Thai society under the Sufficiency Economy Philosophy, which emphasizes moderation, reasonableness, and self-immunity, grounded in morality and academic knowledge, to achieve balance and be prepared for change.
อตฺตานํ ทมยนฺติ สุพพฺตา Those who practice well, train themselves.
Graduates of North-Chiangmai University should be individuals who aspire to goodness, think, speak, and act well, diligently train themselves to acquire genuine knowledge and practical skills with integrity, diligence, and justice, possessing morality and a strong social conscience.
“A Close-Knit Learning Place”
North-Chiang Mai University is a close-knit learning place, small-sized boutique university, decorated and arranged with a blend of Eastern elements and local culture to create a unique identity that emphasizes a warm atmosphere, with a sense of culture and nature. The atmosphere of teaching, learning, and organizing activities supports diverse learning. Students are cared for like family and staff welcome everyone with pleasure, kindness, attentiveness, and respond promptly. The university develops the characteristics of students, lecturers, and staff to: “Love to give: Live to care” — be willing to serve and volunteer to help others, ready to devote time, effort, and intelligence for the public benefit without expecting anything in return, and find happiness in generosity and helping others.
"Graduates who skilled in practice, proficient in languages."
"Disciplined, smiling, friendly, and helpful."
N: Natural virtue - Belief in the inherent goodness of people, who can act ethically, morally, with integrity, diligence, justice, and responsibility in their duties.
C: Cooperation - Cooperation is the heart of coexistence within the organization, fostering unity and teamwork for the effectiveness of work, departments, and the university.
U: Unity - Driving the university towards its goals requires the unity of personnel, love, and loyalty to the organization, building its strength and developing it into a leading university in the future.
"S M A R T"
S: Skills - Knowledgeable and expert in one's field; possesses a Growth Mindset, striving to learn and develop oneself with relevant knowledge, skills, and aptitudes for one's profession, both academic and vocational; proactive in continuously learning new things; able to connect knowledge and skills for efficient work, organizational development, and community development.
M: Modernization - A leader who is modern and up-to-date; keeps pace with global changes; proficient in using new technologies and tools for work efficiency, resource reduction, and creating innovations for internal use and community empowerment, driving change to align with global transformations.
A: Adaptability - Able to adapt to all situations; flexible and adaptable in various aspects of life; adjusts promptly to changing needs and situations; can apply learned knowledge or new experiences to planning, work development, and problem-solving effectively; and communicates and coordinates effectively to achieve organizational goals.
R: Responsibility - Responsible for one's duties and the consequences of one's actions; trustworthy and reliable; committed to completing tasks well, accurately, efficiently, and as expected without supervision; operates with consideration for the overall impact and the quality of global society; and accepts accountability for one's actions and decisions.
T: Teamwork - Collaborates to achieve objectives or targeted outcomes; understands diversity; works well with others; unites efforts in working towards organizational goals.
“Lifelong Learning University”
North-Chiangmai University is a university committed to promoting and supporting lifelong learning for individuals. It enhances open education and knowledge development through diverse and flexible educational programs and curricula to create learning opportunities for individuals of all ages, social and occupational statuses. It aims to foster an environment conducive to continuous learning, create beneficial education, research, and innovation, connect knowledge with the community, and focus on developing individuals' skills, knowledge, and adaptability to cope with social changes and align with the evolving demands of the labor market.
(1) To manage teaching and learning and produce graduates with lifelong learning abilities: Develop learners and produce graduates with lifelong learning abilities, focusing on developing learners with skills and knowledge ready for adaptation to rapid global changes in academics, professions, and life skills, possessing morality, ethics, and social responsibility, with an emphasis on lifelong learning.
(2) To promote research and innovation that are practically applicable: Develop the institution and teaching based on research and innovation, create knowledge, promote, and drive research and innovation to address the needs of communities, society, and the nation, integrating and connecting with communities and various sectors to create knowledge, promote, and drive research and innovation that can be practically applied in solving problems and addressing community and societal needs.
(3) To develop comprehensive academic services that meet the needs of society: Promote beneficial and accessible academic services that meet the needs of communities and society, and foster and create a lifelong learning society in diverse and flexible formats adaptable to community contexts.
(4) To preserve and nurture the arts and culture of the local area and the nation: Promote, conserve, and disseminate national arts and culture, alongside creating works that align with local culture and Thai traditions, promoting and supporting arts and culture as an integral part of teaching and learning, research and development, and knowledge transfer to society, to ensure the inheritance of cultural values embedded in people's way of life.
(5) To develop an efficient management system: Develop a flexible, efficient, and transparent management system based on good governance, emphasizing sustainable resource utilization to support the university's operations in line with its vision of being a lifelong learning university.
Stemming from the founder's intention, "Giving is true happiness," the university's operational direction has evolved towards "Being a University for Community Development." This focuses on area-based community development, serving as a learning center to transfer knowledge and technology to empower individuals, communities, and society for livelihood and to provide lifelong learning opportunities for the public. This leads to strengthening education, economy, and society within communities, and the sustainable development of human resources, society, local areas, and regions, as well as integrating diverse disciplines to apply knowledge in developing and strengthening communities, preserving the environment, and promoting quality of life. This is to advance the Sustainable Development Goals (SDGs) of the United Nations for society, economy, and environment, aligning with "Thailand 4.0," which aims to transform the economic structure towards a "Value-Based Economy" or an "Innovation-Driven Economy." Therefore, North-Chiangmai University has adopted five Sustainable Development Goals (SDGs) of the United Nations to guide its sustainable development direction: